Our Editorial Process

When it comes to your family, you need somewhere to turn for reliable and realistic parenting advice that’s judgment-free. Let us show you how we create that space just for you.


Whether you’re trying to conceive, already expecting, empty-nesting, or somewhere in between, you’re always thinking about what’s best for your family. That’s why it’s important to stay up-to-date on information that impacts their health and happiness. You need easy-to-understand advice that’s written by medical and parenting experts who know what they’re talking about and who genuinely care.

It’s our duty and responsibility to make sure you actually understand what you’re reading—and that it doesn’t alarm or overwhelm you. We work hard to break down complex health jargon, reflect the latest research and guidelines, and present the most accurate information in a way that not only empowers you to be the best parent you can be but also reflects the realities and challenges that come with the role.

The journey of starting and raising a family can be tough, but so rewarding. And we intend to be your partner along the way, answering your pregnancy and parenting questions in the very moments that matter most to you. Every year, we help 140 million?people who come to Verywell Family seeking answers to their health questions.

Our mission is simple—support you through all the stages of pregnancy and parenthood.

Subject-Matter Expert Writers

Our?writers are notable voices in their respective disciplines, from OB/GYNs to pediatricians to other parenting experts. These individuals are specifically selected for both their extensive knowledge and real-world experience, as well as their ability to communicate complex information in a clear, helpful, and unbiased way.?

Diverse Voices

We have a renewed commitment to help all people navigate their health and well-being—regardless of race, gender identity, sexual orientation, age, religion, culture, geography, body type, ability, or experience. We are invested in working with BIPOC health writers, Review Board members, expert sources, illustrators, photographers, and more to create, edit, and enhance our content—not just on isolated topics of race, but across our brands’ coverage. Read Verywell’s Anti-Racism Pledge to learn more about our promise of diversity, inclusion, and equity.

Editorial Team

Our highly-skilled editorial team manages all of our content. Each individual piece of content has several people behind it working to make sure it’s responsible, accurate, understandable, helpful, trustworthy, comprehensive, up-to-date, and inclusive.?

Review Board

Our Verywell Family Review Board, comprised of leading experts in the fields of pregnancy and parenting, vets content containing statements of medical fact or health claims. They work tirelessly to provide the necessary critique that ensures our information is accurate and current.

Content is reviewed by either a board-certified physician or other noted authority whose specific area of expertise aligns with the content topic. A reviewer will confirm that a piece of content—whether article, illustration, video, tool, or other resource—is thorough and contains facts and guidelines that reflect the latest in evidence-based research and health information.?

If improvements are suggested, they are shared directly with our editorial team to be addressed and implemented immediately. It is only when a reviewer approves a piece of content that it is officially stamped as such in the byline.

Fact Check

Our team of qualified and experienced fact checkers provides a critical step in our commitment to content integrity. Fact checkers rigorously review medical statements, claims, and recommendations for accuracy and timeliness. We rely only on the most current and reputable primary references, including peer-reviewed medical journals, government organizations, academic institutions, and advocacy associations. Sources are listed both inline and at the bottom of every article.

News

Now, more than ever, people are going online for their news. It is our responsibility to ensure every piece of news published on Verywell Family is held to the highest standards of clarity, accuracy, thoughtfulness, and trustworthy reporting.

We rely on primary sources, input from credentialed medical experts, and a team of conscientious news writers and thorough fact checkers to present you with the latest and most important updates in the world of pregnancy, parenting, and child health. From groundbreaking research to new safety guidelines, Verywell Family goes beyond breaking news—we provide the context and insights needed to keep you and your family informed.

References, Sources, and Citations

We fact-check medical statements, claims, and suggestions with the most current primary references, including?peer-reviewed medical journals, government organizations, academic institutions, and advocacy associations. Sources are listed both inline and at the bottom of every article.?

(Verywell favors human research and proven treatments, though relevant animal research and experimental/alternative treatments may be reported if that’s all that’s available to promote an understanding of a topic.)

Up-to-Date Information

Times change and so does information. With help from our subject-matter experts and Review Board, our editorial team routinely evaluates our existing content every few months to ensure all information is updated and reflective of the most current research, guidelines, and statistics. If needed, content is re-worked, re-edited, and re-certified by our Review Board. If you happen to come across any inconsistencies or outdated facts, please don’t hesitate to reach out.

The Verywell Voice

We care deeply about the parenting information we share with you, which is why we present all of our content in an authoritative and compassionate manner to help you make the most informed and healthy decisions that are right for you and your family, free of judgement.?

On top of that, we approach everything through the lens of you, our readers, so we can offer you a space that cuts through all the complications, confusion, and unrealistic expectations that frequently accompany conception, pregnancy, and parenthood.

We are here to support you along your journey as your family grows together—and we take that responsibility very seriously.

Have Feedback?

We love to hear from our readers. If you have a comment or suggestion to share, feel free to contact us at feedback@verywell.com.